A Communications Model for Knowledge Sharing

An integrative, systems-based model of knowledge sharing can provide a way of visualizing the interrelated elements that comprise a knowledge management system. This original model, building on a rhetorical process model of communication, includes both the objective and subjective elements within the human cognition. In addition, it clarifies the purpose and method elements at the center for any effective knowledge system. The model centers on the purpose elements of intentions and audience, and the method elements of technical tools and human processes. The output of knowledge sharing includes objective products and subjective interpretations. Feedback verifies the timeliness and efficiency in the process of building both information and knowledge. IntroductIon Over the past quarter century, the theme of knowledge management (KM) has appeared among the top five influences in changing how organizations work (Abell, 2000). Various thinkers, however, focus on different concepts under the heading of knowledge. Idealistically considered, knowledge consists of information in use, and wisdom combines knowledge with values (Lloyd, 2000). As a practical aspect of business, successful companies recognize intellectual assets as having an equal significance with the tangible assets. With today’s economy driven by connectivity, a fundamental shift in business models is occurring, whereby information, knowledge, and relationships underpin competitive advantage (Braun, 2002), especially information built on new technologies (Orr, 2004). This chapter paper proposes a systems model of knowledge sharing as a way to create knowl-